American Financial Services Mutual Organization
12 weeks
Senior UX Designer
Figma, Figjam
1 UX Director
1 Product Manager
2 Senior UX Designers
The name of this client and further details were omitted for confidentiality purposes.
Our client consults customers on wealth management and asset income projection. Additionally, they advise on topics like education, estate planning, and retirement. Some of their products include life insurance, annuities, and investment advisory services.
Given their business, our client was looking to increase engagement by developing a health and wellness product for their customers. This stemmed from their UX research team recognizing that one’s health today impacts their finances in the future.
of unforeseen financial costs throwing off plans are medical
of individuals worry about the ambiguity of health expenses
of individuals do not wish to be a financial burden to their family
My team’s task was to design a proof of concept for a mobile health and wellness experience, as it relate to their finances.
“How might we connect our customers health and wealth through planning to create healthier habits and protect their financial future"?
As future health expenses were a concern for customers, we illustrated the projection of future health expenses under the assumption that we can leverage health data that our client has from their customers.
There was a notion that “body age” which indicates the health of one’s body in years would be a impactful metric for customers to know that they should invest in their health if there were any discrepancies.
By designing a health and financial habits tracker, customers can take action on their current health and finances to establish resiliency for the future.
Over time, we’ll take a step back to review your progress and celebrate your wins. We’ll help you see how the habits you’re forming are making strides to a better financial outlook. We’ll also help you look beyond today, preparing for future decades and life events, to help you stay on the path to a brighter financial future.
We started by designing a marketing concept for the client's health and wellness offering (L), since their vision was unclear. After hosting a solution ideation session to realign our ideas, we transitioned to designing a customer tool that tracked health metrics and projected their financial impact (R).
Since once of our focuses was habit tracking, we naturally wanted to concept a design using gamification. Our client ultimately decided it was an excessive feature, and it was not worth competing with gamified habit tracking apps.
Our partner on the client and their Executives loved the concept, remarking that it was the most innovative and exciting ideas they have seen in a while.
“If this was implemented correctly it could be life changing"
Many iterations were a given the changing scope and nature of the client. However, our visual style changed often, as myself and the other designers spent time to do individual explorations which impacted the time we had to deliver the concept. Establishing a visual style that we would anchor off of would reduce the number of iterations in the future.
There were ethical concerns and assumptions as we ideated on this design. How do customers feel about their health data being used to effectively sell better insurance plans to them? This is an imperative question to test in the next phase of this concept design.
The broad nature of our client's goal caused a lack of focus on the concept we were working towards. In the future, I would keep a document tracking the changing client goals to ensure that we define and agree on the scope early on.
